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55

dymatize iso100

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 50Growth 44Conversion 38Competition 65Returns 99Price range 95Avg price 95Brand share 3Review moat 36Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£44.80

avg listing price — sweet spot $15–$100

Price range

Incredible£17.37–£75.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£285K

£285K/yr · 208K searches

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,912.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand