40
duoderm
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great235.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.49–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 36K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier