56
dry mouth
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.86–£26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,921.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay£200K£200K/yr · 165K searches
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch