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drug testing kits
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£632K£632K/yr · 452K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Price range
Okay£3.68–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,708.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf