40
drawing ointment
Skip itPrices mostly outside the sweet spot ($2.98–$14.48) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,511.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 48K searches
Price range
Bad£2.98–£14.48cheapest to priciest tracked listing — scored on the share inside $15–$100