68
door step
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.42avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great£9.83–£76.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great419.33avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£225K£225K/yr · 204K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality