60
donut cushion
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£15.36avg listing price — sweet spot $15–$100
Market size
Good£492K£492K/yr · 389K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.54–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,465.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand