50
dog first aid kit
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Review moat
Good828.44avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.07–£29.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 145K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality