60
disposable maternity knickers
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.21avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£4.83–£50.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£458K£458K/yr · 307K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,971.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch