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diptyque
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£61.55avg listing price — sweet spot $15–$100
Price range
Good£12.83–£138.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,134.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£64K£64K/yr · 82K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand