53
dim
Worth a lookShows low returns (0.2%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.94avg listing price — sweet spot $15–$100
Review moat
Great491avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.92–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 97K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand