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56

digestive enzyme supplements

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 47Conversion 68Competition 16Returns 100Price range 72Avg price 69Brand share 34Review moat 64Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.24–£42.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.25

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good948.92

avg incumbent reviews — the moat a new listing must climb

Market size

Good£453K

£453K/yr · 514K searches

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad81%

top-5 click share — a locked-up shelf