51
diffuser sticks
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.14–$5.40) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,692.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£175K£175K/yr · 392K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Avg price
Bad£3.48avg listing price — sweet spot $15–$100
Price range
Bad£2.14–£5.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier