47
diffuser sticks and bottle
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,006.66avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.80–£22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 131K searches