52
diarrhoea
Worth a lookShows searches that convert (24.3% search→purchase), but pricing outside the sweet spot ($6.24 avg) keeps it on the watch list.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 733K searches
Review moat
Good951.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.44–£22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.24avg listing price — sweet spot $15–$100