50
dha
Worth a lookShows low returns (0.1%), but soft demand (-29.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£21.50avg listing price — sweet spot $15–$100
Price range
Great£4.84–£74.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,589.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 55K searches
Growth
Bad-29.1%90-day search growth — must beat 0% to launch