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50

dental tools

Worth a look

Shows low returns (0.4%), but soft demand (-18.6% this quarter) keeps it on the watch list.

Market size 35Growth 16Conversion 89Competition 41Returns 98Price range 63Avg price 26Brand share 46Review moat 38Quality gap 72

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£1.23–£38.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,747.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£167K

£167K/yr · 175K searches

Avg price

Okay£9.08

avg listing price — sweet spot $15–$100

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch