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dental tape
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£683K£683K/yr · 431K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.42–£23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,296.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand