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defibrillator
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible52.15avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£252K£252K/yr · 96K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Avg price
Bad£429.63avg listing price — sweet spot $15–$100
Price range
Bad£20.69–£882.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale