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deep heat spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,690.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£218K£218K/yr · 377K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.58avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£6.73cheapest to priciest tracked listing — scored on the share inside $15–$100