44
daylight lamp
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£31.39avg listing price — sweet spot $15–$100
Price range
Great£9.57–£98.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,529.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 128K searches
Growth
Bad-47.3%90-day search growth — must beat 0% to launch