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52

curcumin

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 53Growth 25Conversion 93Competition 21Returns 100Price range 75Avg price 75Brand share 46Review moat 34Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.16

avg listing price — sweet spot $15–$100

Price range

Great£5.11–£44.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£352K

£352K/yr · 200K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,107.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf