60
crystals
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Good635avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£354K£354K/yr · 1.5M searches
Price range
Good£3.42–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand