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crystal tree
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good555.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£14.03avg listing price — sweet spot $15–$100
Price range
Good£7.83–£28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 116K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch