58
crutches
Worth a lookShows a sweet-spot price point ($26.11 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£26.11avg listing price — sweet spot $15–$100
Price range
Great£13.64–£70.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.85avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£455K£455K/yr · 643K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale