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creatine and collagen
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.78avg listing price — sweet spot $15–$100
Review moat
Good579.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.18–£26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 79K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch