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cream wax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,934.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Market size
Okay£136K£136K/yr · 143K searches
Price range
Okay£4.90–£18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand