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covid tests lateral flow kit home
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible35.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.7M£2.7M/yr · 1.1M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,809.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.77–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100