48
cordyceps
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good616.85avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.55avg listing price — sweet spot $15–$100
Price range
Good£7.22–£28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 80K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier