55
coq10
Worth a lookShows low returns (0.1%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great£917K£917K/yr · 656K searches
Review moat
Good1,094.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.46avg listing price — sweet spot $15–$100
Price range
Good£5.01–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand