67
cooling
Worth a lookShows demand growing +867.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+867.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Price range
Great£1.77–£70.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Bad4,152.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 469K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale