69
cooling towel
Launch itA $1.1M/yr market growing >1,000% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Price range
Okay£3.53–£20.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,202avg incumbent reviews — the moat a new listing must climb
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