39
cooling pads postpartum
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£4.39–£36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.28avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,504.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 143K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-32.2%90-day search growth — must beat 0% to launch