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contour plus test strips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great162.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.67avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Price range
Bad£9.98–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 41K searches
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier