47
condoms ribs and dotted
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Market size
Okay£161K£161K/yr · 168K searches
Review moat
Okay3,439.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.88–£20.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand