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condom dotted longlast
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.83avg listing price — sweet spot $15–$100
Price range
Good£5.72–£30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,012.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 26K searches
Brand share
Bad99%top-5 brand share — brand-locked demand