62
commode
Worth a lookShows a thin review moat (233 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great232.72avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great£1.1M£1.1M/yr · 456K searches
Avg price
Great£88.57avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£14.05–£310.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch