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collagen type 2
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.52avg listing price — sweet spot $15–$100
Price range
Good£7.38–£31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,305.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£151K£151K/yr · 134K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.1%90-day search growth — must beat 0% to launch