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colgate total toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Good£371K£371K/yr · 326K searches
Review moat
Good1,439.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Price range
Bad£2.43–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand