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colgate sensitive pro relief toothpaste
Launch itA $3.7M/yr market growing +2.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.7M£3.7M/yr · 4.3M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,743.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Price range
Bad£0.78–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100