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colgate duraphat 5000 toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,358.14avg incumbent reviews — the moat a new listing must climb
Market size
Good£335K£335K/yr · 480K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.43–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand