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36

coldsore cream for lips

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Prices mostly outside the sweet spot ($3.42–$13.45) — this niche doesn't clear our bar today.

Market size 14Growth 22Conversion 100Competition 14Returns 100Price range 0Avg price 17Brand share 19Review moat 31Quality gap 38

Conversion

Incredible24.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,368.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£6.11

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 38K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Price range

Bad£3.42–£13.45

cheapest to priciest tracked listing — scored on the share inside $15–$100