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cold and flu tablets
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£425K£425K/yr · 967K searches
Review moat
Okay1,932.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.90–£6.09cheapest to priciest tracked listing — scored on the share inside $15–$100