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cod liver oil liquid
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.43avg listing price — sweet spot $15–$100
Price range
Good£9.36–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 67K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf