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cod liver oil for dogs
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,120.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£4.07–£20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 43K searches