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coconut toothpaste
Skip itPrices mostly outside the sweet spot ($2.91–$13.17) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 230K searches
Review moat
Bad4,610.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£2.91–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100