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coconut oil squishy
Worth a lookShows demand growing +475.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+475.5%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible16.87avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 79K searches
Price range
Bad£1.63–£11.42cheapest to priciest tracked listing — scored on the share inside $15–$100