40
clove oil
Skip itPrices mostly outside the sweet spot ($4.14–$9.19) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£307K£307K/yr · 267K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad7,373.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£4.14–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100