60
clear whey isolate
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great195.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.35avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£11.92–£32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£543K£543K/yr · 822K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch