citronella
Worth a lookShows demand growing +460.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+460.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,674.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.79–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Market size
Bad£96K£96K/yr · 143K searches